Moopon

Dogo Onsen (道後温泉, Dōgo Onsen) is one of Japan's oldest and most famous hot springs. It is located to the east of central Matsuyama in Ehime prefecture. The area is popular with tourists for its beautiful bath house and many ryokan,Japanese- style hotel. Dogo Onsen has also been a frequent destination for Japan's most prestigious guests, the Imperial Family. 
The main attraction in Dogo Onsen is the Dogo Onsen Honkan, a Meiji Period wooden public bathhouse, dating from 1894. The interior of the Honkan is a maze of stairways, passages and rooms, all of which bustle with bathers and staff. It is said to have served as inspiration for a popular animated film "Spirited Away"produced by Hayao Miyazaki. 
The Dogo Onsen area also features many other attractions such as a shopping arcade, the secondary bath house Tsubaki no Yu, interesting shrines and temples, Dogo Park and a museum about Masaoka Shiki, one of Matsuyama's most celebrated figures. Ryokan guests often walk around the streets in their yukata, giving the onsen town a very pleasant atmosphere.

Dogo Onsen Honkan
Hours: 6:00 to 23:00 (Last entry 22:30) 
Admission: 410 to 1550 yen
The Honkan has two indoor baths: Kami no Yu is the larger public bath and Tama no Yu is the smaller, more grand and less crowded bath. Four different options provide visitors with varying levels of access to the Honkan's facilities, with some price plans including a snack and some green tea. Visitors on the highest price level can view the exclusive bathing facility reserved for visiting emperors.

Tsubaki no Yu
Hours: 6:30 to 23:00 (Last entry 22:30) 
Admission: 360 yen
Located less than 100 meters away from the Honkan is Dogo Onsen's secondary bath house, Tsubaki no Yu. It offers gender separated indoor baths using the same hot spring water that the Honkan does.

Uwajima Castle (宇和島城, Uwajimajō) is one of only twelve original castles that survive intact from the Edo Period (1603-1867). The small but atmospheric castle was built around the turn of the 17th century and was later furbished up when the Date family took over ownership in 1615. The Date clan continued to rule Uwajima from Uwajima Castle through the Edo Period. The castle stands on a hill which was located just by the sea in the past, but land reclamation along the coast has resulted in it standing further inland today.

Visitors can approach the castle's keep starting from the north or south. The each route travel uphill on flights of stone steps meandering past moss covered stone walls and leading through the forest, which consists of an interesting variety of vegetation. About halfway up the hill along the northern approach stands the Yamazato Soko(山里倉庫), a storehouse built relatively recently in 1845. The structure now serves as a small museum, exhibiting festival props, craft tools, an old rickshaw and other items.

After a 10-15 minute climb, visitors will reach the castle's three storied main keep at the hill's flat-topped summit. The keep's genuine wooden interior is well-preserved, and climbing up two floors worth of steep wooden stairs to the top floor rewards visitors with nice views over Uwajima City. There are some exhibits within the main keep, such as armors and swords belonging to past feudal lords, besides portraits of them. 
Access info
The northern trailhead to Uwajima Castle can be reached in a 10-15 minute walk from Uwajima Station. From there, it takes an additional 10-15 minutes to climb up the hill and get to the main keep.

Schedule & cost
Hours: 6:00 to 18:30 (until 17:00 from October to March)
Closed: No closing days
Admission: Free
Main Keep
Hours: 9:00 to 17:00 (until 16:00 from October to March)
Closed: No closing days
Admission: 200 yen

Yamazato Soko Storehouse
Hours: 9:00 to 16:00
Closed: Mondays (or following day if Monday is a national holiday), December 29 to January 3
Admission: Free

Taga Shrine (多賀神社, Taga Jinja) is located north of Uwajima's city center. People pray at the shrine for longevity, good health and in particular, fertility. The shrine's claims to popularity among foreign tourists are its fertility related objects of worship, including about two meter long wooden phallus displayed alongside the main shrine building. Such explicit fertility objects were more common at shrines across Japan in the past until puritanical values from the West led to their removal around the Meiji Period (1868-1912).

There is a museum next to the shrine hall. It displays the priest's collection of international and domestic pornographic materials. Items on exhibit include adult oriented illustrations, ukiyoe and objects from various regions of the world and eras of history. Minors under the age of 20 are not allowed entry.    

Schedule & cost
Taga Shrine Grounds
Hours: Always open
Closed: No closing days
Admission: Free
Sex Museum
Hours: 8:00 to 17:00
Closed: No closing days
Admission: 800 yen

Access info                                                                                                     
Taga Shrine is a 15 minute walk northwest of Uwajima Station.  
                   

The Date Museum (伊達博物館, Date Hakubutsukan) commemorates the Date Clan, who ruled over Uwajima for more than 250 years during the Edo Period (1603-1867). The first Date lord of Uwajima was Date Hidemune, who hailed from the main branch of the family based in Sendai. Uwajima grew and prospered under the rule of generations of lords from the Date Clan.

The museum exhibits a lot of artifacts and possessions of the Data family, such as weapons, family crests, scroll paintings, writings and daily-used items. It displays a sizable collection of beautiful folding screens (byobu) with precious paintings. Maps depicting Uwajima in the past enable visitors to see how the castle town has been reformed over the years. In particular, the waterfront west of the city has changed quite dramatically as a result of land reclamation.    

     
Access info                                                                             
Date Museum is located close to Tenshaen Garden and it is a 20-30 minute walk from Uwajima Station. Or Uwajima Bus operates hourly buses between the station and Tenshaen-mae bus stop (天赦園前, 10 minutes, 150 yen one way), which is located a few steps from the museum.        

Schedule & cost                          
Hours: 9:00 to 17:00 (entry until 16:30)
Closed: Mondays (or following day if Monday is a national holiday), December 29 to January 3
Admission: 500 yen
English: Good English pamphlet available